For the last year or so, as I collected the equipment necessary to brew beer on my own, I've been thinking about what "name" and "theme" I wanted for my beer. As most of you have probably noticed, most brewers (on a large or small scale), usually go with local geography or landmark names when coming up with a theme for their beer. Meaning, the name of the brewery and the names of the beers usually have a local theme to them. Heck, some brewers usually try to use locally grown products in their beers as well.
A good example of what I am talking about is Boston Beer Works. A quick scan through their draught board will reveal beverages with names like Fenway American Pale Ale, Back Bay I.P.A., and Bunker Hill Blueberry Ale. All of which are common landmarks around Beantown.
If not going with a local theme, most brewers go with some sort of experience or topic that interests them. A good example of this could be The Lost Abbey which took a religious theme with their name, beers, and even decor a their brewery. Beers like Angel Share, The Gift of the Maji, Judgement Day, and The Ten Commandments, are just a few of the beers that you can find from this brewery.
My point here is that I needed to come up with something that I was either interested in or represented my local ties. Well truth be told, I'm not a life long Marylander. I grew up in Massachusetts and went to college in Vermont. So having spent just a 1/3 of my life here in Maryland, I figured that the local angle wasn't going to work.
So with that in mind, I decided that Atomic Church Brewing Company was a damn good way to pay tribute to probably the greatest stoner rock band next to Black Sabbath and Down. Then from there, I could name all my brew concoctions after songs that I love. To date, we have "The Writ's Wit" (named after the Black Sabbath song), "Sky Pilot Scottish Ale" (named after the Eric Burdon and the Animals song), and "Breakfast in America(n) Pale Ale" (named after the Supertramp song). It seems to fit. I want my beers to be different. Ya know, something "fuzzy, loud and rockin". I think the ACBC name fits who I am and what I do with my beer best.
With all that said, I officially release the logo of Atomic Church Brewing Company, designed by my cousin Jocelyn (a.k.a. Doggie). Here it is. Hopefully you enjoy!
Oh and at some point, I'm going to have some t-shirts made. Here's what they will look like:
Thanks for taking the time to listen (or read) about the background behind the naming of my beer. I hope your brew adventures are as rockin as mine have been so far.